Oyster|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日Quick to recognise the spread of activewear into other product areas, Los Angeles-based Oyster Holdings reflects the increasing convergence of work, rest and play. With a holistic approach to design, the collection is made for the modern traveller, looking beyond the basic sweatshirt and jogger to create a stylish range of upscale sports-tailoring.
CONTACT: www.travelingisasport.com
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Grand Athletic Club|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日Launched at the end of 2016, LA-based Grand Athletic Club enters the men's activewear market with a fusion of streetwear and performance design. The brand directly addresses the needs of the fast-emerging younger active consumer who participates in multiple sports. Impressing with its first campaign, GAC channels a little girl-power with its use of #squadgoals, tapping directly into the fitness collective concept with its running crew.
CONTACT: www.grandac.com
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ONU|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日Another active brand breaking the mould with its design process is ONU. Creating "everyday sportswear" with performance qualities, ONU innovates by using a different designer each season to create a collection of only the essential pieces every wardrobe needs. ONU’s second line, by Christina Liao, impresses with its use of articulated silhouettes and technical materials.
CONTACT: onu.is
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Satisfy|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日There's something of the renegade about Paris-based running brand Satisfy. Serious about running and performance, the brand has deliberately set out break the mould of what it sees as a "traditional" running brand look. The result is a heady blend of artistic creativity, self-expression and high performance. A premium is placed on high-end materials and functional pieces that are rigorously tested by the Satisfy team themselves.
CONTACT: satisfysatisfy.com
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Dyne|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日A fusion of apparel and wearable tech, Dyne is set to be an active brand of huge importance for 2017. Recently debuting its #UNITOFFORCE collection at the Samsung 837 during New York Fashion Week, Dyne stands out for its well-designed and considered aesthetic and integrated technology. Garments with Near Field Communication allow the wearer to connect to the world via data shared between garment and phone.
CONTACT: dyne.life
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UAS|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日In an era of sports-fashion collaborations, Under Armour stakes its place with a Tim Coppens-designed collection. A slick offering of technical performance and transitional athleisure, the collab speaks directly to the #alldayactive urbanite with tailored styles designed for in and out of the gym.
CONTACT: www.underarmour.com
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Vollebak|男士运动装|2017春夏品牌关注(英文版)发表日期:2017年2月24日Launched in 2015, Vollebak's highly regarded collection, which included the much-hyped Baker Miller Hoodie, saw the brand hit the ground running. Designed to "accelerate human performance" in action sports, Vollebak innovates by combining insight gathered from the military and aerospace with data science, psychology and neuroscience.
CONTACT: www.vollebak.com
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Dusk|运动品牌|2016/17秋冬男装品牌关注(英文版)发表日期:2016年10月27日New York retailer Unis enters the sports-lifestyle market with a new brand of activewear called Dusk, created by Jordan Schiff. Schiff is previously of American Apparel and Urban Outfitters, and is also the husband of Unis's founder. The range of #alldayactive styles designed for gym and streetwear is manufactured in the US, using both Japanese and European fabrics.
CONTACT: www.unisnewyork.com
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Ten Thousand|运动品牌|2016/17秋冬男装品牌关注(英文版)发表日期:2016年10月27日New York-based ethical sports brand Ten Thousand focuses on quality over quantity with a collection that consists of just two premium pieces: a T-shirt and shorts. With an intelligent anti-overconsumption philosophy of "do more with less", the two-style collection focuses on the foundation of performance needs, resulting in two high-quality, seasonless pieces.
CONTACT: www.tenthousand.cc
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Aeance|运动品牌|2016/17秋冬男装品牌关注(英文版)发表日期:2016年10月27日Aeance is a German-designed, Portuguese-manufactured apparel brand that fuses the best of European design and sustainability. Bluesign approved, it uses innovative fabrics and manufacturing to create an eco-friendly collection of seasonless premium activewear. Created in collaboration with Hien Le, the 19-piece range explores minimalist design.
CONTACT: www.aeance.com